The other day it was approximately 1 million degrees outside. We were at Starbucks and Y, a tried and true "regular coffee" kind of guy, saw an advertisement and decided it was just hot enough for a Frappucino.
If you don't get this reference, I don't think we can be friends.
"After all," he said, reading the sign, "a grande is only 140 calories."
The next time we visited Starbucks, he ordered another Frappucino in his standard tall size. He picked it up and frowned. "I feel like my last one was bigger than this one."
Poor, naive Y spent his entire college career preparing for med school while I (an advertising major) a)studied much less and b) gained useful skills that would come in handy in the real world. So I explained why Y's drink appeared to have shrunk.
On our last Starbucks run, he looked at the sign {strategically} placed next to the register which {strategically} only mentioned how many calories were in a grande. Before he could even think about it, he turned to the cashier and asked for what was on his mind: a grande Frappucino. He didn't even realize the words coming out of his mouth. Point, Starbucks.
When I explained this to him, his jaw dropped, like so:
And he exclaimed, "Holy crap, I just got advertised!"